Will AI creative kill my brand?

Bad AI creative will. Good AI creative — done with brand voice, real product shots, real founder/customer footage as the spine — performs as well or better than fully-produced ads at 1/10th the cost. We treat AI as a volume multiplier on top of real creative, not a replacement.

What if I don't have UGC or founder footage?

We help you generate it. Either (a) AI avatars + your script (works surprisingly well for direct-response), (b) a UGC creator network we work with ($150–$400 per asset), or (c) a half-day shoot with the founder that produces 6 months of source material. Most clients combine all three.

How does Advantage+ change things?

Advantage+ Shopping and Advantage+ Audience are Meta's "let the AI do it" campaigns. They work — but only if you feed them clean signals (catalog quality, value rules, exclusions, a creative library big enough to test). Most accounts running A+ are running it wrong. We treat A+ as one tool in the kit, not the whole strategy.

Do you handle TikTok too?

Available as an add-on for clients on the Scale Partner tier. We don't treat TikTok as a default — most service businesses don't belong there. For DTC, it's often worth running parallel to Meta.

Minimum spend to make this work?

$10k/mo. Below that, the management fee is too high a percentage and the creative volume math doesn't work. We'll tell you honestly if you're not ready.

AI Growth›Facebook Ads

AI Growth · Facebook Ads

AI creative · Meta's Advantage+ stack

Meta Ads that win the creative auction

Facebook + Instagram ads where the creative does the heavy lifting. AI-generated UGC, static, and video at volume — tested ruthlessly against your hero asset. Advantage+ Shopping, Advantage+ Audience, retargeting layers — built for accounts that need to scale without breaking ROAS.

Audit my Meta account→See pricing

avg creatives tested / wk

22%

winner rate

−41%

CPA in 90 days

CREATIVE TRIAGE · WK 4 142,300 imps · live

UGC

Hook v3 · pain-point intro

Lookalike 1%·$48

3.8%

CTR

★ WIN

VIDEO

Founder VSL · 60s testimonial

Cold prospect·$112

2.4%

CTR

↑ SCALE

STATIC

Lifestyle product shot

Cold · 35–54·$34

2.1%

CTR

↑ SCALE

UGC

Unboxing · creator partner

Cold · 25–34·$28

0.7%

CTR

✕ KILL

META ALGO→Scaling spend on ★ Hook v3 · killing bottom quartile in 72 hr

CREATIVES / WK

WINNER RATE

22%

CPA ▼ 90d

−41%

Certified on the platforms you already use80+ builds shipped

GoHighLevel

HubSpot

n8n

Make.com

Zapier

Klaviyo

Airtable

What we run

Creative volume + algorithm leverage

Meta Ads in 2026 is a creative auction. The accounts that win are the ones shipping 20+ tested concepts per week. We're built for that volume — without sacrificing brand.

◆

AI-generated creative · at volume

UGC-style hooks via AI avatars, static variants, dynamic video. 20+ concepts/week, tested in real auctions, not in vacuum focus groups.

✦

Advantage+ Shopping (e-com)

For DTC brands. AI catalog + creative + audience. Properly fed (catalog quality, exclusions, value rules) it's the highest-leverage tool Meta has shipped.

⌬

Advantage+ Audience (offer-led)

For coaches, agencies, services. Broader audiences + AI signal feeding. Where most accounts find their next scale tier.

⌘

Retargeting layers · funnel-aware

View → engage → cart → repeat customer. Each segment gets its own creative + offer. Where compounding ROAS actually lives.

◐

Founder VSLs + UGC creators

AI doesn't replace humans — it scales them. We pair real founder/creator footage with AI variants for the hybrid creative volume Meta's algorithm rewards.

⇄

Pixel + Conversions API · clean

iOS 14+ killed the lazy setup. We rebuild the data layer so Meta gets clean conversion signals — server-side, deduped, value-attributed.

How we work

Creative engine live in 21 days

Three weeks to ship the first batch, then weekly cadence. The compounding starts when the creative testing is on rails.

01Weeks 1–3

Audit + creative spool-up

Account audit, Pixel + CAPI rebuild, creative brief from your brand, hero offer angles defined. First 10 creatives produced.

·Full account audit
·Pixel + CAPI rebuild
·Brand + offer brief
·10 creatives ready to test

02Weeks 4–8

Test cadence live

20+ creatives shipped weekly. Winners scale; losers get killed within 72 hours. Audience + bidding tuned to the data we're generating.

·Weekly creative drops
·Daily ad set optimization
·Winner identification protocol
·Weekly performance reports

03Week 9+

Scale + protect ROAS

Budget compounding into winners. Retargeting layers built. Monthly creative refresh on the proven angles. CRO loop with landing pages.

·Budget scaling plan
·Retargeting funnel build
·Monthly creative refresh
·CRO + landing page loop

The volume math

Creative volume is the only metric that compounds

iOS 14+ broke audience targeting. Meta's algorithm now optimizes off creative-level signals. Accounts shipping 20+ creatives/wk generate enough data for the algorithm to find buyers. Accounts shipping 4 creatives/wk stall — and no agency can fix that with "better targeting".

✓20+ creatives/wk → 22%+ winner rate · compounding ROAS

✓4 creatives/wk → fatigue collapse in 30 days

✓AI creative cuts cost from $400/asset to ~$30/asset

✓Hybrid pipeline: real footage + AI variants beats either alone

✓Server-side CAPI signal feeding lifts ROAS 18–30%

CPA over 6 months · creative volume cohorts

4 creatives/wk · industry default$142

fatigue collapse · CPA climbing

8 creatives/wk · proactive teams$98

holding · not compounding

15 creatives/wk · serious operators$64

good · approaching the curve

20+ creatives/wk · winner cadence$38

compounding · scales with spend

The math

5x cheaper at scale

creative volume IS the moat

What it actually looks like

Meta accounts we've scaled

Names anonymized. ROAS targets verified against client books before publishing. DTC and offer-led mix.

DTC skincare · $1.2M ARR

CPA from $142 → $38 in 90 days

Account was running 4 static creatives. Built AI UGC pipeline + 5 creator partnerships. Shipped 80 creatives in month 1. Winner rate hit 18% by week 4. CPA collapsed; spend doubled.

90 days$142 → $38 CPA$15k → $32k/mo

Coaching offer · $500k/mo

Application funnel + Meta = 4.6x ROAS

Pair Meta with our funnel build. AI-personalized hero copy on landing page matches the ad creative. Meta's algorithm gets cleaner signals; conversion rate doubled mid-funnel.

Combined build4.6x ROAS+212% applications

DTC supplements · $4M ARR

Advantage+ Shopping properly fed

Catalog quality was 22% — broken. Cleaned 1,800 SKUs, added value rules, built a 60-asset creative library. A+ Shopping went from "Google's recommendation" to actually working. ROAS +44%.

Audit + 6 mo1,800 SKUs cleaned+44% ROAS

Agency offer · $200k/mo cold

Founder VSL + AI variants · scaled to $400k

Used founder's 60s VSL as the spine. AI generated 14 hook variants per week. Cold prospecting scaled 2x without CAC compression — usually impossible.

6 mo · retainer2× cold spendCAC held flat

When this fits

Honest scope — and who shouldn't engage

Meta works best when creative is treated as a research practice, not a vendor deliverable. Here's the line.

✓ Engage when

Spend is at least $10k/mo
Creative volume math + management fee require this floor. Below, you're better off with a UGC subscription + DIY ad manager.
You can produce founder/customer footage
AI variants need a real spine. Half-day shoot or active customer base unlocks the whole creative engine.
Offer is direct-response shaped
Strong hook, strong promise, fast feedback loop. Meta rewards offers that close fast — long sales cycles struggle here.
Pixel + CAPI can be properly set up
iOS 14+ killed lazy tracking. Server-side CAPI with deduplication is non-optional now.
You'll let creative get tested ruthlessly
Most "winners" were rejected by founders during review. The creative test is more honest than the boardroom test.

✗ Don't engage when

Spend below $10k/mo
Use a UGC subscription + DIY for $5–$10k. We'll tell you what to look for; you'll save the management fee.
B2B enterprise · long sales cycle
Meta isn't the channel for $50k+ deals with 6-month cycles. LinkedIn + outbound + content does the heavy lifting there.
Brand-only objective, no DR
If you can't measure conversion within 30 days of the click, Meta's algorithm has nothing to optimize against.
You'll override creative tests with personal taste
If "but I don't like that ad" is the kill criterion, no agency wins. Either trust the data or run it yourself.

Pricing

Three management shapes

Pricing reflects creative volume + spend complexity. Minimum spend $10k/mo for managed engagement to be ROI-positive.

Account Audit

$497one-time

Account audit + Pixel/CAPI review + 30-day rebuild plan. Credited toward retainer.

✓Account structure audit
✓Pixel + CAPI QA
✓Creative library review
✓Competitor benchmark
✓30-day rebuild plan
✓Loom walkthrough

Most common

Managed Retainer

$2,497/ mo + 10% spend

Full-service Meta management for $10k–$75k/mo accounts. 20+ creatives/wk, all surfaces.

✓20+ creatives weekly
✓AI + UGC creative pipeline
✓Daily optimization
✓Pixel + CAPI maintenance
✓Monthly strategy session
✓3-month minimum

Scale Partner

$4,997/ mo + 7% spend

For brands spending $75k+/mo. Dedicated creative team, weekly strategy, in-house UGC pipeline.

✓Dedicated creative team
✓40+ creatives weekly
✓In-house UGC pipeline
✓Weekly strategy calls
✓Custom landing pages
✓6-month minimum

FAQ

Questions before we start

iOS 14+ killed precise audience targeting. Meta's algorithm now learns from creative-level signals more than audience signals. The accounts that ship 20+ creatives per week win — they generate enough data for the algorithm to find pockets of buyers. Accounts shipping 2 creatives per week stall and blame the platform.

Ready when you are

Stop losing the creative auction

Most Meta accounts ship 4 creatives a month and wonder why ROAS is sliding. The fix is volume + leverage.

Audit my Meta account→See pricing →