What's the minimum spend?

$5k/mo. Below that, the management fee is too high a percentage and you're better off with a competent freelancer or doing it yourself with our free audit + monthly check-ins. We'll tell you honestly if you're not ready for managed.

Do you require a long contract?

Managed Retainer has a 3-month minimum because Google's machine learning needs ~30 days of conversion data to optimize against. Anything shorter and you're paying for setup that you walk away from. After the minimum, all engagements are month-to-month with 30 days notice.

How do you charge — flat or % of spend?

Both. A management fee covers the team's time; the % of spend covers the operational complexity (more spend = more optimization work). It scales fairly with the size of the account.

Will you work with my existing tracking setup?

We audit it first. About 60% of accounts we onboard have broken or incomplete conversion tracking. We fix it before we touch the campaigns — you can't optimize what you can't measure. If your tracking is fine, great; we keep it.

Do I keep the account if I cancel?

Yes — always. The Google Ads account stays in your name; we're just managers. We hand off cleanly with documentation. No holding accounts hostage.

AI Growth›Google Ads

AI Growth · Google Ads

AI-optimized · across all surfaces

Google Ads that compound — Search, PMax, YouTube

Profitable Google ads across Search, Performance Max, YouTube, and Demand Gen. AI-driven bidding, creative testing, and audience signals — managed by humans who actually understand the auction. Built to scale spend without watching CPA explode.

Audit my Google Ads→See pricing

4.1x

avg blended ROAS

−38%

avg CPA in 90d

$8M+

managed annually

SEARCH QUERY

🔍"ai automation consultant near me"

▸ AUCTION · 4 ADVERTISERS BIDDING

competitor-ads.ioQS 5/10

$4.20

agency-x.comQS 6/10

$5.80

digicore101.comQS 9/10

$6.40

rivalstack.ioQS 4/10

$7.20

QUALITY SCORE

9.4

CPC vs RIVALS

−42%

ROAS

4.1x

Certified on the platforms you already use80+ builds shipped

GoHighLevel

HubSpot

n8n

Make.com

Zapier

Klaviyo

Airtable

What we run

Every surface that converts

Google's ad ecosystem is now five products in a trench coat. We treat each surface separately, then orchestrate across them — because the auction rewards orchestration, not silo.

◆

Search · the demand harvester

Branded defense, competitor conquest, high-intent commercial keywords. Where most accounts still leave the easiest profit on the table.

✦

Performance Max · with leverage

PMax is a black box unless you feed it. We give it asset groups, audience signals, search themes, and exclusions so it scales without cannibalizing brand.

⌬

YouTube · skippable + bumper

In-stream prospecting + retargeting at scale. AI-generated creative variants tested against your hero asset. Where new buyers actually meet your offer.

⌘

Demand Gen · the new social play

Google's answer to Meta. Discover + Gmail + YouTube Shorts in one campaign. Strong for top-of-funnel scale when Meta CPMs spike.

◐

AI bidding · trained, not trusted

tCPA / tROAS only after we feed it real conversion data, exclusions, and value signals. Anything else and you're paying Google to learn.

⇄

Creative + landing page testing

New ad copy weekly, landing page variants tested against control. Most accounts plateau because creative goes stale; we don't let it.

How we work

Onboard in 14 days · scale by day 60

Google Ads compounds fastest when the foundation is right. Two weeks to set up, two weeks to learn, then we scale into the green.

01Days 1–14

Audit + restructure

Account audit, conversion tracking validation, naming + structure rebuild. Cut wasted spend; protect the volume that's working.

·Full account audit
·Conversion tracking QA
·Account structure rebuild
·Negative keyword pass
·Creative refresh queue

02Days 15–45

Test + learn

New campaigns live. Creative variants in market. Bid strategies dialed in based on real conversion volume, not Google defaults.

·New campaign launches
·Creative test plans
·Audience signal feeding
·Weekly optimization passes

03Days 46+

Scale + protect

Push budget where ROAS is positive. Build moats around brand. Quarterly creative refresh. Monthly auction insights.

·Budget pacing weekly
·Quarterly creative refresh
·Auction insight reports
·Monthly strategy sessions

The auction math

You don't pay for clicks — you pay for Quality Score

Google's ad rank = bid × Quality Score. Move QS from 4 to 9 and your CPC drops 40–60% on the same keywords. Most accounts run with QS 4–6 because nobody does the unsexy work — match types, ad groups, landing relevance, exclusions. We do.

✓Quality Score 4 → 9: same position at half the CPC

✓Negative keyword pass: cuts wasted spend 18–32%

✓Ad group restructure: tightens relevance, lifts QS automatically

✓Conversion API + value rules: smart bidding actually works

✓Creative rotation: prevents fatigue collapse mid-quarter

CPC paid for the same keyword · Quality Score impact

QS 3 · default account$8.40

overpaying · poor relevance

QS 5 · typical agency-managed$5.90

OK · room to optimize

QS 7 · well-run account$3.80

good — what most should target

QS 9 · our managed accounts$1.85

compounding savings

The math

Half the CPC

= 2× the impressions for same spend

What it actually looks like

Google Ads accounts we've rebuilt

Names anonymized. Numbers verified before quoting. Spend ranges representative of the account.

SaaS · $35k/mo spend

Found $11k/mo of waste in week 1

Account was running 14 PMax campaigns with no audience signals or exclusions. Brand was being cannibalized. Restructured to 3 PMax + 4 Search campaigns. CPA dropped 38% in 60 days.

90-day rebuild−$11k/mo waste−38% CPA

DTC · $80k/mo spend

PMax + Demand Gen scaled to $140k/mo

ROAS held at 4.2x while we doubled spend. Worked because catalog quality, value rules, and audience signals were all dialed first. Most accounts can't scale because the foundation breaks.

6 mo · retainer$80k → $140k/mo4.2x ROAS held

B2B services · $12k/mo spend

Brand defense cut competitor leakage 67%

Competitors were bidding on their brand and stealing 30% of branded clicks. Built a proper brand defense layer + competitive conquest campaigns. Pipeline up 24% same quarter.

90 days−67% brand leakage+24% pipeline

E-com · $20k/mo spend

YouTube prospecting layer added

Search + PMax was tapped out. Added YouTube in-stream + Demand Gen for top-of-funnel. Cold revenue grew 41% with blended ROAS still positive.

Ongoing · 8 mo+41% cold revenuePositive blended ROAS

When this fits

Honest scope — and who shouldn't engage

Google Ads is highest leverage when buyers actively search and your offer can sustain a $80–$300 CAC. Here's the line.

✓ Engage when

Spend is at least $5k/mo
Below that, the management fee is too high a percentage and the account doesn't generate enough conversion data to optimize against.
Buyers actively search Google
Demand-capture channel. If your category has real search volume, this is the easiest channel to scale profitably.
CAC math works at $80–$400
Most managed accounts settle into this CAC range after optimization. If your offer can't sustain that, paid search isn't your channel.
You're willing to test creative + landing pages
Modern Google relies on creative variation. Refusing to test = stagnant CPA — no agency can fix that for you.
Tracking is fixable or already clean
You can't optimize what you can't measure. We rebuild tracking on intake; you have to be willing to invest there.

✗ Don't engage when

Spend below $5k/mo
Hire a competent freelancer or run our free audit + DIY. Below this floor, the management math doesn't work for either side.
Pre-PMF · offer still in flux
Optimization needs ~30 days of stable conversion data. If the offer changes monthly, you're paying Google to learn — and we can't stop that.
Category has near-zero search volume
Google can only sell to demand that exists. If buyers don't search for what you do, this is the wrong channel — try paid social or content.
You won't share revenue or LTV data
Without value-back signals, smart bidding optimizes for the wrong things. We'll be honest if your account isn't set up to ever work well.

Pricing

Three management shapes

Pricing scales with spend volume + complexity. Minimum spend $5k/mo for engagement to make sense — under that, hire a freelancer.

Account Audit

$497one-time

Full account audit + 30-day rebuild plan. Refunded if you start a retainer within 30 days.

✓Account structure audit
✓Conversion tracking QA
✓Wasted spend report
✓Competitor benchmark
✓30-day rebuild plan
✓Loom walkthrough

Most common

Managed Retainer

$1,497/ mo + 8% spend

Full-service management for accounts spending $5k–$50k/mo. Search, PMax, YouTube, Demand Gen — all surfaces.

✓All Google surfaces
✓Weekly optimization
✓Creative refresh monthly
✓Conversion tracking maintenance
✓Monthly strategy session
✓3-month minimum

Growth Partner

$3,997/ mo + 5% spend

For accounts spending $50k+/mo. Dedicated team, weekly strategy calls, custom creative + landing pages included.

✓Dedicated strategist + team
✓Weekly strategy calls
✓Custom creative produced
✓Landing page testing included
✓Cross-channel attribution build
✓6-month minimum

FAQ

Questions before we start

We don't recommend a single Google product unless the account is ready for it. PMax cannibalizes brand search if you don't set up exclusions and audience signals. We treat each surface separately, set up the proper exclusions, and orchestrate across them. Agencies that "just run PMax" are usually cargo-culting Google's default recommendations.

Ready when you are

Stop overpaying Google to learn

Most accounts have $30k+ a year of avoidable waste. We find it in the first audit.

Audit my Google Ads→See pricing →