Field notes, playbooks, briefings on AI news, and how we actually run prompts, models, and content workflows in production.
Paid acquisition is up around 5% on Google and 11% on Meta this year. Generic-voiced content was always weaker than named voice; with paid more expensive, the spread is now load-bearing on CAC.
Most of our prospects could rebuild what we ship for them. They have Claude Code, decent product sense, and a free Saturday. The question they are actually aski…
The architectural shape of the sunset email sequence we just shipped — Supabase views, namespaced HMAC tokens, GitHub Actions cron, and why 90 days is the thres…
Every blog post, social update, and outbound email our agents produce passes through one shared humanizer skill before publish. Here is what is in it, why we bu…
The exact prompt structure we're using to draft cold outbound this month — what changed since January, what models it works on, and where it still fails.
Liked the post? We can build the same kind of automation into your stack — book a call to map it.