What stack do you build on?

Default is GoHighLevel — fastest to ship, full ecosystem (CRM, calendars, SMS, email, AI). For more complex needs we use Make/n8n on top of HubSpot, or custom Next.js + Supabase. We pick by your team's technical depth and budget over 24 months — not what's trendy.

Do you also run the ads?

We can. Funnel Build + Google Ads + Facebook Ads + CRO together is the full top-to-bottom revenue engine — most clients who want serious scale run all of them. Or you can take the funnel to your in-house ad team / existing agency. The funnel works either way.

What conversion rates should I expect?

Cold ad → application: 4–8% on a strong VSL. Application → call booked: 50–70% with AI scoring + qualification. Call → show up: 70–85% with AI follow-up. Show → close: 25–40% on a $5k+ offer. Stack those and you're looking at $200–$500 CAC for a $5k offer — i.e. payback in 1–2 months.

How do you measure success?

Two numbers: CAC payback days and 90-day cash multiple. We model both before we build, target hard numbers, and report against them monthly. If we miss the target by month 3, we restructure free. We're not in the business of building funnels that don't pay.

Who owns the funnel after launch?

You do — always. The CRM, the pages, the AI agent configurations, the data. We hand off cleanly with full documentation. Optional optimization retainer if you want us to keep tuning; otherwise it's yours to run.

AI Growth›Funnel Build

AI Growth · Funnel Build

AI-driven sales funnels

Funnels that turn ad spend into closed deals

Application funnels, VSL funnels, lead-magnet funnels — built for paid traffic and AI-driven personalization. We engineer the full path from ad click to closed deal: landing pages, qualification logic, booking flows, AI follow-up, and the CRM behind it. Built into GHL, Make, n8n, or whatever stack you live in.

Map my funnel→See pricing

0.44%

avg visit → close on cold ads

16%

avg book → close

38d

CAC payback target

FUNNEL · 30-DAY VIEW10k visits · 44 closed

▸ STAGE-BY-STAGE FLOW

Visit ad

10,000

↓ 12.4% continue

Land · VSL

1,240

↓ 34.0% continue

Apply

422

↓ 64.5% continue

Book call

272

↓ 38.6% continue

Show up

105

↓ 42.1% continue

VISIT → CLOSE

0.44%

BOOK → CLOSE

16%

CAC PAYBACK

38d

Certified on the platforms you already use80+ builds shipped

GoHighLevel

HubSpot

n8n

Make.com

Zapier

Klaviyo

Airtable

What we build

Every stage from click to close

Funnels are systems, not pages. We build the full path: traffic comes in, qualified leads come out, sales teams close. AI agents handle the parts humans shouldn't.

◆

Application funnels

For high-ticket coaching, agencies, services. Long-form qualifying application → AI-scored → calendar booking → reminder sequence. Built to scale.

✦

VSL + opt-in funnels

Long-form video sales letter funnels for info products, coaches, and DTC offers. AI-personalized hooks, retargeting layers, completion-based triggers.

⌬

Lead-magnet → nurture

Free PDF / quiz / mini-course → email + SMS nurture → soft offer. The slow-burn funnel for cold audiences who aren't ready to apply.

⌘

AI qualification + scoring

Apply form → AI scores fit → routes to calendar (qualified) or nurture (not ready). Stops sales teams burning hours on bad-fit calls.

◐

AI follow-up · book + show up

After a booking, AI Voice or DM agent confirms, reminds, reschedules, and answers questions. Show-up rates climb 30–50%.

⇄

CRM + analytics layer

GHL, HubSpot, custom — wired with stage tracking, attribution, and CAC payback math. Funnels you can actually optimize, not guess at.

How we work

Strategy → Build → Optimize · 21 days

Three weeks from kickoff to live funnel. Then optimization is ongoing — funnels are products, not projects.

01Week 1

Map + math

Build economic model: ad spend → CAC → LTV → payback. Pick funnel type. Wireframe pages, qualification logic, AI agent scope.

·Funnel economic model
·Wireframe + copy doc
·Qualification logic
·AI agent specification
·Tech stack confirmation

02Weeks 2–3

Build + integrate

Pages built. CRM wired. AI agents trained. Email + SMS sequences live. Calendars + booking flow integrated. Analytics + attribution.

·All pages live
·CRM + integrations wired
·AI agents in production
·Email + SMS automations
·Analytics dashboards

03Day 22+

Optimize

Once traffic flows, we optimize the leakiest stage every two weeks. Hero, application length, AI scoring, follow-up cadence — all on the table.

·Bi-weekly optimization
·Stage-level CRO testing
·Funnel health monitoring
·Monthly economic review

The CAC payback math

Funnel quality determines whether ads scale or burn

Two companies running the same ads, same audience, same budget — one closes 4× more deals because the funnel after the click is built right. The CAC math is decided downstream of the click. Most teams over-invest in traffic and under-invest in path.

✓AI scoring on application: 2× show-up rate vs. open calendar

✓AI follow-up · DM + voice: 30–50% lift in show-ups

✓Single-CTA VSL funnel: 2.5× application rate vs cluttered

✓CRM + attribution build: every dollar tracked to closed revenue

✓Lifecycle layer: 18–34% LTV lift in first 90 days

Days to recover CAC · same $200 ad spend per lead

No funnel · just a contact form180+ days

most leads never close · ads lose money

Basic funnel · no AI follow-up92 days

mediocre · breakeven painfully slow

Application funnel · AI scoring52 days

good · ads start scaling profitably

Full system · all 6 layers38 days

compounding · ads scale aggressively

The math

5× faster CAC payback

= unlock unlimited ad scale

What it actually looks like

Funnels we've built

Names anonymized. CAC payback verified. Each of these now drives the majority of new pipeline for the client.

Coaching · $4k offer

CAC payback dropped to 38 days

Founder was buying $400 leads that took 6 months to convert. Built application + VSL + AI DM follow-up. Show-up rate hit 78%. Same lead cost; payback 4× faster. Ad spend doubled within a quarter.

Application funnel38d payback2× ad spend

Agency · $12k retainer offer

AI qualification killed bad-fit calls

Sales team was wasting 11 hr/week on disqualified calls. AI qualification on applications now routes 40% to nurture, 60% to calendar. Sales close rate up 3.2× because they only see qualified leads.

AI scoring layer−40% bad calls3.2× close rate

Course · $1,200 offer

Lead-magnet → nurture → buy in 14 days

Free quiz funnel into 14-day email sequence. AI personalizes the path based on quiz answer. Cold-to-buy rate 4.8% (industry avg ~1%). Now the primary acquisition channel.

Lead-magnet system4.8% cold→buy7× volume

B2B services · $30k/mo retainer

Multi-funnel system · 3 entry points

Cold outbound, paid ads, and organic each have their own optimized funnel. Single CRM, unified scoring. Marketing-attributed pipeline went from 12% → 58% of total in 4 months.

Multi-funnel3 entry paths58% MQL pipeline

When this fits

Honest scope — and who shouldn't engage

Funnels make sense when an offer is validated and the math benefits from a higher show-up / close rate. Here's the line.

✓ Engage when

Offer is validated · $30k+/mo already
You know it sells. Funnel build optimizes the path. Pre-PMF, the funnel can't fix an offer that doesn't resonate.
Sales process exists in some form
Even a Calendly + DMs flow is enough to model. We optimize what's working — not invent a sales motion from scratch.
AOV $1,500+ for high-ticket funnel
Application funnels work for $1.5k–$50k offers. Below, lead-magnet funnels make sense; above, custom enterprise paths.
Willing to invest in CRM + tracking
Funnels live or die by attribution. We rebuild that layer; you have to be willing to invest in it.
Have or will have ad budget to feed it
A great funnel without traffic is a great unused funnel. Make sure the traffic side is funded too.

✗ Don't engage when

Offer is still moving · pre-PMF
Funnels lock in assumptions about who buys and why. Lock in the offer and ICP first; funnel second.
Long enterprise sales · 6+ month cycle
High-ticket funnels are wrong shape for $100k+ deals with 4 stakeholders. ABM + outbound + content is the right channel mix.
You're hoping a funnel fixes lead quality
Funnel can't make bad leads close. If the channel is wrong, fix the channel — funnels just do the path conversion better.
"We'll figure out the offer through the funnel"
You'll spend $15k learning what a $300 ad test could have told you. Validate first.

Pricing

Three funnel shapes

Fixed-scope build pricing. Optimization retainer optional. Funnel that doesn't earn back its build cost in 90 days is a bad funnel — we won't build one we don't believe in.

Lead-Magnet Funnel

$2,497one-time

Opt-in page → nurture sequence → soft offer. The cold-audience funnel for top-of-funnel scale.

✓Landing + thank-you page
✓7-day email + SMS nurture
✓AI qualification logic
✓CRM + tag taxonomy
✓Analytics + attribution
✓21-day delivery

Most common

Application Funnel

$4,997one-time

Ad → VSL → application → AI scoring → calendar → AI follow-up. The high-ticket service funnel.

✓VSL + application page
✓AI qualification scoring
✓Calendar + booking flow
✓AI follow-up · DM + voice
✓CRM + sales pipeline build
✓60-day support included
✓21-day delivery

Multi-Funnel System

$9,997one-time

Lead magnet + application + retargeting + cart abandonment + win-back. The complete system.

✓3+ interconnected funnels
✓Cross-funnel routing logic
✓Full AI agent suite
✓Lifecycle marketing build
✓90-day support included
✓Optimization retainer optional
✓28-day delivery

FAQ

Questions before we start

ClickFunnels is a tool. Anyone can drag pages onto it. The work is in the qualification logic, the AI agents that follow up, the CRM taxonomy that lets you actually see where deals stall, and the economic model that tells you whether to scale or kill. We build all of that — the page is 20% of the project.

Ready when you are

Stop running ads to a leaky funnel

Most teams ship traffic faster than they fix conversion. Build the path that actually closes.

Map my funnel→See pricing →