Landing page optimization that earns its build cost back — sub-1-second loads, AI-tested, conversion-grade copy
Most landing pages are theme dumps with a form pasted on. We design and build landing pages on Astro (static, sub-1s loads, max SEO) or natively inside your CRM (GoHighLevel) — then run AI-driven CRO on top: hypothesis-led tests, AI-personalized variants, statistical rigor. Same traffic, 2–4× the conversion rate. Audit, build, or full optimization retainer.
Landing page optimization is the practice of improving a single page's conversion rate through speed, copy, and structure changes validated by data. Sub-1-second load times are non-negotiable — every second of delay costs 5–10% conversion on cold traffic. Conversion-grade copy leads with outcomes, not features, and keeps the CTA singular above the fold. AI-driven testing generates and scores variants faster than any human team, but statistical significance still gates every declared winner. digicore builds on Astro or native GoHighLevel — both hit sub-1-second on a CDN — then layers hypothesis-led CRO until 2–4× baseline conversion is confirmed.
Audit, build, or optimize — picked by where you are
Three engagements depending on starting point. The audit tells you which one fits — usually obvious within the first call.
Landing page audit
Heuristic UX review, Core Web Vitals + LCP/INP/CLS scoring, copy diagnostics, conversion path analysis. Output: prioritized fix list with traffic-to-revenue impact estimates.
Landing page build (Astro or native GoHighLevel)
Modern stack rebuild — sub-1s page load, mobile-first UX, semantic markup for AEO, structured data baked in. Same offer + copy verbatim, dramatically better delivery.
AI-driven CRO + variants
Hypothesis-led testing on hero, form, social proof, CTA, pricing presentation. AI generates variants; we run them with statistical rigor. 30%+ test win rate, compounding monthly.
Form + lead capture optimization
Field count, field order, progressive disclosure, social login, exit-intent recovery. Where 30%+ of qualified traffic typically leaks.
Conversion copywriting
Outcome-led headlines, benefit-led subheads, objection-led FAQs, CTA copy that maps to lead intent. AI drafts; we edit; you ship.
Analytics + attribution layer
GA4, Search Console, server-side events for ad platforms. Page-level revenue attribution so optimization is measured, not guessed.
Audit → Build → Optimize · 14 days to first variant
Two weeks to ship the first optimized variant. Then optimization is ongoing — landing pages are products, not projects.
Audit + research
UX heuristic review, Core Web Vitals scoring, copy diagnostics, competitor benchmark, analytics deep-dive. Output: prioritized fix list with revenue impact estimates.
- ·Heuristic audit report
- ·Core Web Vitals scoring
- ·Conversion path analysis
- ·5+ hypothesis backlog
- ·Loom walkthrough
Build + ship
Rebuild on Astro (static, sub-1s loads, max SEO) or native GoHighLevel (tightest CRM + AI integration). Mobile-first, AEO markup, analytics + attribution wired. First variant live by day 14.
- ·Page rebuilt + live
- ·Sub-1s load verified
- ·Schema + AEO markup
- ·GA4 + ad pixel events
- ·A/B test framework live
Optimize
AI hypothesis generation. 1–2 variants live each week. Statistical significance enforced. Monthly synthesis review with compounding lift target.
- ·1–2 tests live weekly
- ·AI hypothesis generation
- ·Statistical analysis
- ·Monthly executive report
A 2× landing page conversion lift = 50% lower CAC · same ad spend
Two companies running the same ads to the same audience: one converts at 1.2%, the other at 3.8%. Same $200 lead cost; the second pays back twice as fast and unlocks ad spend the first cannot afford. Most operators chase ad efficiency while the leak is downstream of the click.
Landing page work we've shipped
Names anonymized. Lifts verified against statistical significance thresholds. Rebuild + 90 days of CRO is the typical engagement shape.
1.2% → 3.8% conversion in 14 days
Rebuilt the application page on Astro. Sub-1s load, outcome-led hero, 5 → 3 form fields. Same traffic, 3.2× the booked calls. CAC payback dropped from 6 months to 38 days.
Product page rebuild + 6 weeks of CRO
Shopify section rebuild + GrowthBook test framework. 6 tests in 6 weeks, 4 winners, +43% blended product-page conversion. Email + ads scaled accordingly.
Pricing page A/B added $1.1M ARR
Tested 3 pricing structures: original, monthly-default, annual-anchored. Annual-anchored variant won at +28% paid conversion, 99% confidence. Annualized lift to ARR: $1.1M.
Single-CTA hero · +47% application rate
Application landing page had two CTAs above the fold. Tested single-CTA variant. +47% application rate at 99% confidence. Rolled the same pattern across 6 other funnels.
Honest scope — and who shouldn't engage
Landing page work pays back when paid or organic traffic is real, the offer is validated, and conversion is the bottleneck. Here's the line.
- Paying for traffic at any volumeEvery $1 spent on ads compounds against page conversion. Even modest landing-page lifts pay back the build cost in weeks.
- Page loads in 2+ secondsSpeed alone is usually a 20–40% conversion lift. Rebuild justifies itself before any CRO work.
- Conversion below 2% on warm trafficStructural issues. Audit + rebuild before retainer optimization.
- Offer + ICP have stabilizedPages calcify assumptions about who buys and why. Lock the offer first; build the page second.
- You want CRO compoundingCRO works best on a clean, fast base. Landing page rebuild is the one-time investment that lets every test after compound properly.
- No paid traffic, no organic trafficNo traffic = no conversion to optimize. Run SEO + ads first; optimize once you have something to optimize.
- Offer changing weeklyA landing page locks in messaging. Volatile offers waste page builds; stabilize first.
- You want a brand redesignDifferent exercise — that's Website Build. Landing page optimization is a revenue exercise, not a brand one.
- Site under 1k visits/mo with a $99 productAudit cost outweighs likely lift. Spend on traffic; come back when conversion economics matter.
Three engagement shapes
Page audit answers "is this worth optimizing or rebuilding?" Build is the rebuild. Optimization retainer is for accounts with traffic at scale.
Heuristic + Core Web Vitals + conversion path audit. Market range for single-page audits is $990–$1,540 (2025); we sit in the middle. Audit fee credits against build if you start within 30 days.
- ✓UX heuristic audit
- ✓Core Web Vitals scoring
- ✓Copy + offer diagnostics
- ✓Conversion path analysis
- ✓5+ hypothesis backlog
- ✓Loom walkthrough
- ✓Credits against build (30 days)
Single-page rebuild on Astro or native GoHighLevel. Sub-1-second load, mobile-first, AEO + analytics built in. Ships in 14 days.
- ✓Page rebuild · sub-1s load
- ✓Astro static or native GHL
- ✓Mobile-first design
- ✓AEO + schema markup
- ✓Analytics + attribution
- ✓A/B framework live
- ✓30-day post-launch support
- ✓14-day delivery
Weekly testing cadence — 1–2 variants live, AI hypothesis generation, statistical analysis, monthly executive report. Best for pages with 5k+ unique visits/mo. Same retainer as our CRO program.
- ✓1–2 tests live weekly
- ✓AI hypothesis generation
- ✓Statistical analysis
- ✓Monthly executive report
- ✓Cancel anytime
- ✓30-day money-back
Questions before we start
Stop sending paid traffic to a leaky page
Most teams optimize ads to fix conversion problems that live downstream of the click. Fix the page, and ad scale unlocks itself.