Self-serve · for offer owners
Model the full path — ads → frontend → bumps → upsells → backend close. Switch between lowticket → webinar and lowticket → call funnel modes. Live net profit, ROAS, allowable CPA, and the one number most planners skip: how much CPC headroom you actually have before breakeven.
ads → clicks → page views
page views → buyers
checkout add-ons
OTO path after frontend
invite → register → attend → close
processing · refunds · chargebacks
Your funnel can absorb $0.59 more per click before breakeven. That's room to scale ads, raise bids on better intent, or buy traffic from more expensive sources.
Built for offer owners
Scaling into that headroom needs an ops layer that doesn’t snap. Per-offer P&L, AI-assisted fulfillment, cross-sell engine, unified CRM — the portfolio operating system for $30k+/mo offer owners.
Eleven linked sections — traffic, frontend offer, bumps, upsells/downsells, frontend metrics, backend stage (webinar or call funnel), full-funnel metrics, expenses, P&L statement, allowable cost analysis, and creator/publisher revenue split. Same engine the source spreadsheets run, in your browser.
Most planners stop at ROAS. Allowable CPA is the ceiling — the most you can pay per buyer after backing out variable and fixed costs. Compare it to your real CPA to see exactly how much room you have to scale ads or absorb a CPC jump.
If you run 2+ offers at $30k+/mo, the math compounds — and so does the operational drag. Use this to model new offers and stress-test existing ones. When you're ready to scale into your headroom, we build the portfolio operating system underneath.
The calculation engine mirrors two battle-tested funnel financial models used by paid-acquisition operators running webinar and call funnels. Sections 01–11 map 1:1 to spreadsheets you can audit. No black box.
No. Inputs live in your browser only. The "Share scenario" button encodes everything into the URL hash — share the link to share the model, no server, no account.
Set the close rate or backend price to 0. The calculator collapses cleanly to a frontend-only P&L with full bump and upsell modeling.
Yes — anything with a paid frontend, optional add-ons, and an optional backend offer. Coaches, agencies, productized services, course creators, low-ticket-into-high-ticket SaaS funnels.
Two answers. (1) Keep iterating until you're happy with the headroom and margin. (2) When the model says you can scale, the constraint shifts to ops — that's where digicore101 comes in. Book a call from the CTA strip.